Investors who decide to invest in startups have a unique perspective in how they evaluate risk. That’s because they understand that investing in any startup, regardless of how promising it seems, is risky.  Since startups have a 90% fail rate, the risk is high, and investors must find ways to improve their odds of success. […] Read more “How Do Investors Evaluate Startups? (5 Aspects Covered)”

Investors have many reasons to put their money into a startup. They may like the thrill. They may want to mentor younger founders. But whatever their motivation, above all, they are looking to get a return on their money. Investors who are willing to assume a more significant amount of risk by investing in a […] Read more “What Investors Look for in Startup Financials”

If you’ve read any post on the Pasquesi Partner’s blog, you’ll know there are many posts dealing with things like metrics and key performance indicators (KPIs). And as a founder or business owner, you recognize the importance of well-tracked data.  There’s another element to this puzzle. These tracked elements must be leveraged to actually improve […] Read more “4 Startup Growth Levers Found in Your Financials”

As the owner of a fast-growing startup, you have a million things on your plate. While you may be considering whether or not an Incentive Stock Option (ISO) or a Non-qualified Stock Option (NSO) is best for your company and employees, it’s most likely not resting at the top of your list.  However, they can […] Read more “The Difference Between ISO and NSO and What Startups Need to Know”

The number one priority for business owners is typically profitability. When it comes to tracking financial metrics, they steer towards numerical values that equate to extra dollar signs. Some might start vigorously tracking various KPIs in order to be able to report that to investors, board members or even internal departments.  What is often overlooked […] Read more “7 Non Financial Metrics You Need to be Tracking”