Marketing agencies are different from traditional brick and mortar businesses. In fact, agencies are unique from the way most companies do business (and tax planning). A few of these unique aspects include: Different products and services  Unique expenses Various pricing models An unorthodox labor force Fluctuating profitability These attributes mean your tax planning situation (as […] Read more “Tax Planning Strategies for Marketing Agencies”

As the founder of a startup, it’s likely you play some sort of leadership role. Whether it be on a team to accomplish certain goals or guiding other team leaders, it’s important to have strong skills and a solid decision-making process to help your startup grow.  Establishing those skills and processes can be done in […] Read more “Data-Driven Leadership: What it is and how to use it in your business”

Investors who decide to invest in startups have a unique perspective in how they evaluate risk. That’s because they understand that investing in any startup, regardless of how promising it seems, is risky.  Since startups have a 90% fail rate, the risk is high, and investors must find ways to improve their odds of success. […] Read more “How Do Investors Evaluate Startups? (5 Aspects Covered)”

Investors have many reasons to put their money into a startup. They may like the thrill. They may want to mentor younger founders. But whatever their motivation, above all, they are looking to get a return on their money. Investors who are willing to assume a more significant amount of risk by investing in a […] Read more “What Investors Look for in Startup Financials”

If you’ve read any post on the Pasquesi Partner’s blog, you’ll know there are many posts dealing with things like metrics and key performance indicators (KPIs). And as a founder or business owner, you recognize the importance of well-tracked data.  There’s another element to this puzzle. These tracked elements must be leveraged to actually improve […] Read more “4 Startup Growth Levers Found in Your Financials”