As the owner of a fast-growing startup, you have a million things on your plate. While you may be considering whether or not an Incentive Stock Option (ISO) or a Non-qualified Stock Option (NSO) is best for your company and employees, it’s most likely not resting at the top of your list.  However, they can […] Read more “The Difference Between ISO and NSO and What Startups Need to Know”

The number one priority for business owners is typically profitability. When it comes to tracking financial metrics, they steer towards numerical values that equate to extra dollar signs. Some might start vigorously tracking various KPIs in order to be able to report that to investors, board members or even internal departments.  What is often overlooked […] Read more “7 Non Financial Metrics You Need to be Tracking”