Marketing agencies are different from traditional brick and mortar businesses. In fact, agencies are unique from the way most companies do business (and tax planning). A few of these unique aspects include: Different products and services Unique expenses Various pricing models An unorthodox labor force Fluctuating profitability These attributes mean your tax planning situation (as […] Read more “Tax Planning Strategies for Marketing Agencies”
Start-up Blog
Poor tax planning is something that often proves costly for startup companies. When every dollar makes a difference in determining whether or not your startup is a success — you certainly don’t want to pay Uncle Sam any more than you owe. Unfortunately, several startup tax myths still abound. This article looks at the six […] Read more “6 Common Startup Tax Planning Myths”
As the founder of a startup, it’s likely you play some sort of leadership role. Whether it be on a team to accomplish certain goals or guiding other team leaders, it’s important to have strong skills and a solid decision-making process to help your startup grow. Establishing those skills and processes can be done in […] Read more “Data-Driven Leadership: What it is and how to use it in your business”
You’ve made it to the middle of the year and it’s time to start evaluating your finances to get you ready for the coming months. If you created goals at the beginning of the year, you should be turning to your numbers to make sure you are on track. It’s a simple task that is […] Read more “Checking in on Your Annual Planning”
Investors who decide to invest in startups have a unique perspective in how they evaluate risk. That’s because they understand that investing in any startup, regardless of how promising it seems, is risky. Since startups have a 90% fail rate, the risk is high, and investors must find ways to improve their odds of success. […] Read more “How Do Investors Evaluate Startups? (5 Aspects Covered)”
Running out of cash is one of the most common reasons startups fail. That’s why managing cash is such an important aspect of building momentum to get your startup off the ground. With any business, in the early stages especially you’re likely to have way more cash going out than coming in. Knowing your burn […] Read more “How to Calculate Startup Runway”
Do you ask your CFO questions to better your business often? You should! Your CFO is like a second set of eyes that sees the big picture of your business. They hold a ton of information, all of which is data and reports you could be using to help your business grow. However, to reach […] Read more “7 Questions You Should Be Asking Your CFO”
As a founder of a startup, at some point, you will likely find yourself in need of securing capital through an investor. To come to an agreement with your investor(s), you will want to outline some specifics of who gets what in this deal which is where a term sheet comes in. What is a […] Read more “What Founders Need to Know About Term Sheets”
Investors have many reasons to put their money into a startup. They may like the thrill. They may want to mentor younger founders. But whatever their motivation, above all, they are looking to get a return on their money. Investors who are willing to assume a more significant amount of risk by investing in a […] Read more “What Investors Look for in Startup Financials”
If you’ve read any post on the Pasquesi Partner’s blog, you’ll know there are many posts dealing with things like metrics and key performance indicators (KPIs). And as a founder or business owner, you recognize the importance of well-tracked data. There’s another element to this puzzle. These tracked elements must be leveraged to actually improve […] Read more “4 Startup Growth Levers Found in Your Financials”
As the owner of a fast-growing startup, you have a million things on your plate. While you may be considering whether or not an Incentive Stock Option (ISO) or a Non-qualified Stock Option (NSO) is best for your company and employees, it’s most likely not resting at the top of your list. However, they can […] Read more “The Difference Between ISO and NSO and What Startups Need to Know”
Is your startup evaluating a PEO vs payroll service? In a startup, things move quickly. Today, you may have a dozen or so employees and a few contractors. By next quarter, it could be double or triple your current team. Managing payroll, taxes, insurance and other elements of HR (hiring, training, etc.) make for a […] Read more “PEO vs Payroll Service: What’s Best for You?”